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WebEnjoy my latest interview with one of my besties, the beautiful and iconic super model @officialcheryltiegs. Not only has she appeared on the cover of Time M... 1970s 1980s Advertising 1970s 1980s advertising Cheryl Tiegs cigarettes smoking tobacco Virginia Slims You’ve Come A Long Way, Baby: Virginia Slims Advertising Year By Year It started in 1968 – Phillip Morris launches the very first cigarette brand marketed specifically to women. See more Virginia Slims was quick out-of-the-gate to include an African American in their advertising; however, they would be vastly outnumbered by women throughout the decades. Take note … See more Virginia Slims, thanks in large part to their genius advertising, would become the leading tobacco product for women by a wide margin. Brands such as “Eve” and “Satin” could only … See more So, there’s no question that the marketing was brilliant – but was there something sleazy about co-opting the feminist movement to sell cigarettes to woman? Whatever your opinions of the tactic, it worked like a champ. See more Truth Tobacco Industry Documentshas the fascinating first-hand account (complete with pictures) of the development of the Virginia Slims brand by the Leo Burnett Agency. A must-read … See more disneyland must haves
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